Mark Tatum is the Deputy Commissioner and COO of the NBA. He was first approached about corporate boards later in his career when the NBA changed its policy prohibiting executives from serving. He let his network know he was interested in joining boards and went through board training programs. When presented by a search firm, Tatum stood out to the General Motors Board Chair who knew him from prior non-profit board service. This connection and his leadership capabilities led to being appointed.
Tatum believes non-profit boards can provide good preparation if strategic issues are involved, not just fundraising. In choosing General Motors, he wanted a large public company undergoing transformation where he could contribute branding and innovation expertise. He ensures adequate time for boards through diligent scheduling and preparation. Tatum contributes through deep study of materials to ask informed strategic questions. He builds relationships with directors through dinners, plane rides, and attending NBA games.
Tatum sees race as a factor in appointments but says skillset is also critical, as boards need to derive value. He wants candidates to vet true cultural commitment to diversity. Tatum advocates developing black talent pipelines and accountability for minority hiring and advancement. He believes board diversity contributes to performance but must be deliberate, not just checking a box. Tatum calls for continuously working to keep diversity/inclusion issues front and center, though the current outlook is concerning given backsliding after initial reactions to George Floyd. He urges aspiring directors to pursue every exposure opportunity through persistence and relationship building. Ultimately, authenticity and skills carry over to the boardroom.
